ALL ARTICLES AND INSIGHTS
Explore strategy, markets, and business perspectives.
The Market That Is Growing Faster May Deserve a Closer Look
Market growth alone does not determine whether a market is worth entering. Discover how Samana Insights’ Market Prioritisation Framework helps executives assess growth alongside accessibility, competition, profitability and execution challenges to make more informed market-entry decisions in Asia.
Population Is Not Demand: Why Size Alone Is a Poor Starting Point for Choosing an Asian Market
Population and current market size are the easiest numbers to find, and the easiest to over-trust. Using sports nutrition across India, Japan, South Korea and China, this article shows why headline size misleads, and what a better first screen asks instead.
Fast-Growing Categories Often Create Better Expansion Platforms Than Mature Ones
The largest category is not always the strongest opportunity. Fast-growing categories can offer greater strategic flexibility, stronger retailer engagement, and more room for differentiation, making them valuable platforms for long-term international expansion.