Population and current market size are the easiest numbers to find, and the easiest to over-trust. Using sports nutrition across India, Japan, South Korea and China, this article shows why headline size misleads, and what a better first screen asks instead.

A product can be strong, a distributor willing and demand genuine, yet the shelf price can still be uncompetitive. What share of the final price does your FOB cost represent in a new market, and who decides the rest?

Any team can build a list of distributors in an afternoon. Far fewer can say which of them genuinely fits their brand, category and route to market. This article explains why partner selection is a growth decision, and why fit, validation and the right contact matter more than the size of your list.