ALL ARTICLES AND INSIGHTS
Explore strategy, markets, and business perspectives.
An Online-Led Outlook for a Market That Mostly Buys Elsewhere
A profit forecast built around online sales may overlook where most Japanese consumers actually shop. With online sales accounting for less than one in ten transactions in the cosmetics and pharmaceuticals category, are your revenue and cost assumptions reflecting the channels that will really drive your business?
Who Owns Your Customer in Asia?
Marketplace growth can generate strong sales, but it does not always build lasting customer ownership. Explore how dependence on platforms such as Shopee, Lazada and Amazon can limit customer relationships, access to data and long-term brand equity—and why brands expanding across Asia need a balanced channel strategy that builds both sales and customer ownership.