ALL ARTICLES AND INSIGHTS
Explore strategy, markets, and business perspectives.
Your U.S Price Doesn't Travel
Using a US retail price as the starting point for Asian expansion can lead to costly pricing mistakes. Explore how import duties, consumption taxes and channel commissions shape local pricing, affect margins and influence market entry decisions across Asia.
Your FOB Cost Is Only the Beginning: What Really Determines Your Product’s Final Retail Price
Understanding your FOB cost is only the first step in pricing for international markets. Discover how freight, duties, distribution margins, taxes and other costs shape your product’s final retail price—and why a competitive factory price does not always translate into a competitive market position.