ALL ARTICLES AND INSIGHTS
Explore strategy, markets, and business perspectives.
A Strong Category Score Can Still Be Hiding a Real Red Flag
A high composite score can easily mask a fatal commercial flaw. When dimension-level ratings are averaged together, strong consumer demand or favorable competition can easily disguise unviable margins or restrictive regulatory hurdles. Evaluating individual inputs before accepting a blended verdict ensures critical dealbreakers are confronted before capital is deployed.
Market Sequencing Strategies: Why the Order You Enter Markets Matters More Than the Markets You Choose
Most brands choose their next market by asking which one is biggest. The better question is which one is first — and what that first choice makes possible for every market after it. This article examines market sequencing as a component of the Samana Insights Market Prioritization Framework.