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      <image:caption>Market size (US$ million, 2025 where available) and projected CAGR (%). South Korea’s market-size bar is omitted because the available figure is a 2023 base-year value.</image:caption>
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      <image:caption>The product, the demand and the distributor are the same in every row. The commercial outcome differs because Brand B understood which parts of the chain could be influenced, and acted before signing.</image:caption>
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