Price Research Analysis
Framework 12
What this framework answers?
Purpose
Benchmark your price against local and international competitors to set a more informed price position in each market.
Who should use it
Commercial Managers, Pricing Managers, Export Managers and International Expansion Teams setting or reviewing prices.
Time required
A ~5-page step-by-step working guide, designed to be completed for each priority market in approximately 45–90 minutes, depending on data availability.
Deliverable
A completed PRA Output Workbook (Excel). It has home and overseas price-per-gram comparison tables with the Price Competitiveness Index, a recommended retail price range for the target market, and observations on price position and recommended pricing action.
Related frameworks
P&L Outlook
Framework 09
Project the profit and loss of entering each market, so you can judge whether the opportunity pays back before you commit.
Brand Performance Analysis
Framework 11
Measure how your brand is performing in a market and where to focus to improve results.