Partner Selection
Framework 05
What this framework answers?
Purpose
Identify, filter and shortlist the right distribution partners in each Asian and Middle Eastern target market.
Who should use it
Commercial Managers, Trade Managers, Export Managers and International Expansion Teams responsible for finding importers and distributors.
Time required
A ~5-page step-by-step working guide, designed to be completed for each priority market in approximately 45–90 minutes, depending on data availability.
Deliverable
A priority-ranked shortlist of validated, category-matched distribution partners, each with the right decision-maker contact identified.
Related frameworks
Brand Readiness
Framework 04
Assess whether your brand is ready to enter an Asian or Middle Eastern market, and what to fix first if it is not.
Value Chain Analysis
Framework 08
Trace your product’s cost from the manufacturer to the consumer shelf price in each target market, and see where the margin sits.