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The Right Product, the Wrong Channel: How Distribution Structure Changes Your Market Competitiveness
A product with great market potential and strong production costs can still fail if the channel economics do not align. While e-commerce eliminates traditional retail margins, platform fees, pick-and-pack, and last-mile delivery can erode profitability just as fast. The critical decision is identifying which route to market preserves your unit economics.
Margin Is Not Viability: The Category That Works at Scale but Not at Entry Volume
A category's headline margin tells executives little about whether it will pay in a new market. What matters is what it earns after the value chain and at the volume a distributor can actually absorb. The gap between the two is where launches quietly lose money.