ALL ARTICLES AND INSIGHTS

Explore strategy, markets, and business perspectives.

Samana Insights 10/20/26 Samana Insights 10/20/26

The SKU You Already Make Isn't Automatically the SKU the Market Wants

Existing production does not guarantee market fit. Learn how to identify SKU selection bias and ensure expansion decisions reflect local market preferences, not manufacturing convenience.

Samana Insights 10/14/26 Samana Insights 10/14/26

A Tier 1 Market Can Fail Its Value Chain Test for Reasons Unrelated to Demand

A market can look attractive on demand and still fail the value chain test for your lead SKU, while a smaller market passes. Duty, tax and channel structure decide what the same cost becomes. Which of your Tier 1 markets have you tested?