ALL ARTICLES AND INSIGHTS
Explore strategy, markets, and business perspectives.
The Category Score That Was Only Half Tested
A high category score can hide a critical weakness: some dimensions may be thoroughly researched while others rely on untested assumptions. Discover why Consumer Demand, Regulatory Complexity, Competitive Intensity, and Commercial Viability must be assessed with equal rigour before committing to a market entry decision.
The Factor That Looks Smallest on Paper Can Matter Most at Launch
Market size and growth often dominate research, but less prominent factors can determine whether a market is actually ready for entry. Learn how to identify the assumptions and requirements that could have the greatest impact on execution.
Political Risk Is Not Evenly Distributed Across Sectors
Political stability is not uniform across categories within the same market. What is a low-risk sector for one investor may carry material regulatory exposure for another — and the difference changes the investment case entirely.