ALL ARTICLES AND INSIGHTS
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The Right Product, the Wrong Channel: How Distribution Structure Changes Your Market Competitiveness
A product with great market potential and strong production costs can still fail if the channel economics do not align. While e-commerce eliminates traditional retail margins, platform fees, pick-and-pack, and last-mile delivery can erode profitability just as fast. The critical decision is identifying which route to market preserves your unit economics.
The Distributor Margin Trap: Why a Good Deal Can Become an Expensive Product
A distributor agreement that looks attractive on paper can make a product too expensive to compete in the market. Discover how distributor margins, retailer mark-ups, import costs and other value chain expenses affect final retail pricing—and why brands must assess the entire commercial structure before agreeing to distribution terms.