ALL ARTICLES AND INSIGHTS
Explore strategy, markets, and business perspectives.
A Category's Score in One Market Says Nothing About the Next
A category that scores well in one market may perform very differently in another. Learn why category prioritisation must be based on market-specific evidence, including regulatory complexity, competitive intensity, and commercial viability.
The Category Score That Was Only Half Tested
A high category score can hide a critical weakness: some dimensions may be thoroughly researched while others rely on untested assumptions. Discover why Consumer Demand, Regulatory Complexity, Competitive Intensity, and Commercial Viability must be assessed with equal rigour before committing to a market entry decision.
Regulatory Continuity Matters More Than Regime Continuity
Political stability is often measured by whether a government stays in power. The more predictive measure is whether the institutions beneath that government remain consistent regardless of who leads it.