ALL ARTICLES AND INSIGHTS
Explore strategy, markets, and business perspectives.
Two Price Lists That Look Aligned May Not Be
Comparing competitor prices across Japan and Singapore can lead to misleading conclusions when tax treatment is not consistent. Although both markets require consumer-facing prices to include tax, internal brand and distributor price lists may use different pricing bases.
Most Shoppers Don’t See the Prices You Benchmarked
Online competitor research captures only part of Singapore’s retail market. Discover why brands need to examine both e-commerce listings and physical retail shelves to understand local price positioning, identify relevant competitors and make better-informed pricing decisions.
A Category's Score in One Market Says Nothing About the Next
A category that scores well in one market may perform very differently in another. Learn why category prioritisation must be based on market-specific evidence, including regulatory complexity, competitive intensity, and commercial viability.
The Category Score That Was Only Half Tested
A high category score can hide a critical weakness: some dimensions may be thoroughly researched while others rely on untested assumptions. Discover why Consumer Demand, Regulatory Complexity, Competitive Intensity, and Commercial Viability must be assessed with equal rigour before committing to a market entry decision.
Your "Best-Seller" Isn't the Same Product in Every Market
When entering a new Asian market, assuming the same flagship product will anchor pricing can lead to misleading benchmarks and poor pricing decisions. Before building the comparison, confirm which SKU actually leads in the target market.