ALL ARTICLES AND INSIGHTS
Explore strategy, markets, and business perspectives.
A Diversified-Looking Tier 1 List Can Still Be a Concentrated Bet
Three markets can each score well independently and still fail together. A look at the correlation risk a standard market scoring exercise doesn't catch — and why a Tier 1 shortlist needs a second check before capital is locked in.
Low Barriers to Enter Are Not Low Barriers to Compete
Accessibility and winnability are not the same number. A market that scores well on regulatory and distribution readiness can still absorb a launch budget without moving share once incumbents respond — here's why competitive intensity deserves more scrutiny than a weighting line suggests.
You Are Not Choosing a Category. You Are Choosing a Category at a Price.
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A category can look attractive overall while the part of it you can realistically reach is the most contested. This Quick Insight explains why category rankings should be judged at your actual price position, and how landed cost can quietly change the order of a shortlist.