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Samana Insights 10/14/26 Samana Insights 10/14/26

A Tier 1 Market Can Fail Its Value Chain Test for Reasons Unrelated to Demand

A market can look attractive on demand and still fail the value chain test for your lead SKU, while a smaller market passes. Duty, tax and channel structure decide what the same cost becomes. Which of your Tier 1 markets have you tested?