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Shelf Life Starts Ticking Before the Sale Does
Slow-moving stock is usually blamed on weak sales. For products with a shelf life, the clock starts at production, and transit and warehousing consume it before the consumer arrives. Rotation discipline begins before the first shipment.
An Empty Shelf Slot Is a Question, Not an Answer
A gap in the competitive set looks like free opportunity. But absence has causes: demand not yet served, demand too thin to serve, or a barrier competitors have not cleared. Differentiation only pays when executives can explain why the space is empty.