ALL ARTICLES AND INSIGHTS
Explore strategy, markets, and business perspectives.
A Distributor Operating in the Market Is Not a Distributor Able to Sell Your Product
A search for distributors in an Asian market returns dozens of names within minutes. It cannot tell you which of them can handle your category, clear your product through import requirements, and carry no conflicting brand. Availability and suitability are different tests.
A Cautious Share Forecast Can Be the Riskiest Number in the Model
Lowering a market share forecast feels like prudence. But when costs of running a market stay in place, caution can quietly turn a viable market into an apparent loss. This Insight explores why one assumption can decide whether a market is ever pursued.
The Factor That Looks Smallest on Paper Can Matter Most at Launch
Market size and growth often dominate research, but less prominent factors can determine whether a market is actually ready for entry. Learn how to identify the assumptions and requirements that could have the greatest impact on execution.
A Market Assessment Has a Shelf Life
Market conditions change, especially regulation and competitive activity. A decision built on outdated evidence can create problems during execution. Learn why market assessments need to be dated, monitored, and revisited.
An Assumption Is Not a Finding
A market recommendation can appear fully evidence-based while one unverified assumption quietly shapes the conclusion. Learn how to identify assumptions that could change the decision—and where further research matters most.
The Wrong Partner Costs More Than the Wrong Market
Partner risk is the most undercalculated variable in Asian market entry. Here's what it actually costs when the selection goes wrong — and why the damage rarely shows up until it's structural.